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Branding is about revealing your best self and distinguishing yourself from your competition. A school’s visual presentation, color palette, typefaces, logo, and taglines are all related to branding. As is typical in the re-envisioning of a brand, Brimmer worked with Peapod Design in a process that included market research, focus groups, and surveys with various constituencies (including faculty and staff, parents, and alumni), and consideration of the most important aspects of the School.




“Developing our new branding has been a valuable exercise for our community. We have had to ask challenging questions, bring in many voices, and do important soul searching. Consequently, we have this wonderful result to show for our work.” 

                                                                                                – Judy Guild, Head of School

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  • Logo & Identity

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  • Messaging and Theme

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