PODS of WISDOM – What Are Keywords & Why Are They Important for SEO?

Keywords are the ideas and topics that define what your content is about. In SEO terms, they’re the words and phrases that users type into search engines to find information—also known as search queries. If you were to strip your content down to its core elements—text, images, videos—the most essential words and phrases are your primary keywords.

 

These keywords play a crucial role in improving your website’s search engine rankings and attracting organic traffic. For your school’s website, targeting the right keywords means creating content around the terms people are actively searching for. The keywords you choose will determine how and when your site appears in search results.

 

In this webinar, you’ll learn:

• How keyword strategies are evolving

• Where and how to find high-impact keywords

• How to stay ahead of constant changes in search behavior and algorithms

 

Understanding and using the right keywords isn’t just good practice—it’s a competitive advantage in the world of SEO.

 

 

PODS OF WISDOM is our client’s resource hub of live personalized webinars designed to support and answer questions with your new Peapod Design WordPress website. Learn about new WordPress features and connect with colleagues to see the latest and greatest solutions to expand your website into the future.